Woodland Equipment Expands into Lower Michigan

Woodland Equipment recently held an open house event to mark the opening of a second location. Woodland Equipment has been in business for more than 40 years. Ron Beauchamp Jr. succeeded his father, who still works in the business, in 2014. Ron has expanded the business, adding new lines of equipment. Woodland Equipment became a dealer for Tigercat in 2016, serving all of Michigan and 90 percent of Wisconsin. “Tigercat is a premium design,” noted Ron, “engineered for strength and durability.” The company’s original location is in Iron River, Michigan, on the Upper Peninsula. Ron continues to grow and expand Woodland Equipment to serve the logging industry and recently added a second location. The new location is in Gaylord, which is in the northern portion of lower Michigan. Ron explained his reasoning. The distance from Iron River to the Mackinac Bridge, which connects the Upper Peninsula to Lower Michigan, is a little over 200 miles. “To really service the Lower Michigan marketplace,” said Ron, “I felt we needed to add a second store. Customers want you close by for parts and service, and they want to know you’re not going to fold up your tent and leave.” He and his wife are already working at the new location full-time and are in the process of moving to the area; and service personnel are traveling from Iron River to work at the new location as needed. Ron bought an existing building in Gaylord from a construction company, and it has five service bays for servicing and repairing equipment. He is in the process of hiring full-time employees for parts and service. Ron will continue to split time between stores to foster communication and consistency, but has already hired additional staff for the Iron River location to serve the UP and Wisconsin markets. The company held a grand opening for the new location in June that was attended by a few hundred customers and other loggers as well as key Tigercat personnel. The Tigercat brand is proving itself in the Great Lakes region, according to Ron. “We invested time to establish a Tigercat presence. Tigercat machines are proving their performance. Now we’ve got traction.” Tigercat has 10 manufacturing facilities in southern Ontario. They are only a five hour drive from Gaylord, noted Ron. “That’s a distinct advantage for customers,” he said. The proximity to southern Ontario has allowed Ron to arrange group tours of the Tigercat manufacturing plants. The tours have been effective in marketing the brand, said Ron, educating and informing loggers about the design and manufacturing of the machines. “Everyone who has attended has come away with appreciation for Tigercat’s commitment to building the best machines possible. Every single customer has said the time was very well spent” he reported. The next one is scheduled after the upcoming Great Lakes trade show. Tigercat manufactures its own parts wherever possible, noted Ron, including the skidder bogies. It gives them greater control over the quality and problem resolution process, he added. If a part fails, they can analyze their design and manufacturing processes to determine if there is a flaw and correct it. In-house manufacturing allows Tigercat to control their own destiny on quality, strength, and durability – which ultimately benefits the customer. Woodland Equipment is also a dealer for TimberPro logging equipment as well as four manufacturers of felling heads and processing attachments: Risley, Log Max, Quadco, and Kesla. For more information on Woodland Equipment and its product lines, visit www.WoodlandEquipment.com or call (906) 265-9904 for the Iron River location.

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Woodland Equipment and Risley Equipment Introduce the NEW FB220

Woodland Equipment of Iron River, MI has long been one of the preferred dealers for Risley Equipment’s forestry line, including the popular Rolly harvesting heads. Innovating together has always been a foundational element to the long relationship between Risley and Woodland, and the building of the Risley FB220 is a direct result of that bond. Collaborating, the two teams saw and heard the need for a versatile carrier that would use today’s technology and innovation to give loggers the option of an efficient carrier that’ll still handle full sized heads (6,000 lb). The Risley FB220 offers many of the industry carrier must-haves: Stability, Attachment Versatility, Excellent Visibility, Fuel Efficiency, and Serviceability, without the Weight (40,000lbs) and Size (9’ 10” wide) of most carriers. Without sacrificing power or production from the undercarriage to the hydraulics, the FB220 hits all the metrics and proves it with production. “We wanted a carrier to handle any head we sell that was sized well for this market,” says Ron Beauchamp, Jr. of Woodland Equipment. It’s not an improvement to a previous machine, it’s THE NEW Risley FB220, designed and built for today’s logging demands. For more information on the NEW Risley FB220, contact Woodland Equipment by calling 800-825-9904, visit www.WoodlandEquipment.com or call Risley Equipment at 866-783-7243 or visit www.RisleyEquipment.com.

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Woodland Equipment Announces Michigan UP Territory Manager

Woodland Equipment, Inc is pleased to announce that Nick Wiegand has joined our team as the Michigan UP Territory Manager. Nick joins us from Miller-Bradford and has an extensive background in heavy equipment. Nick’s responsibility is working with customers in the UP to understand their requirements, help them find the right solutions, and build genuine relationships with our customers. Nick is an Iron River native, growing up on the family farm working for his father’s construction company. During this time, he learned to operate and maintain a variety of heavy equipment. After graduating high school, Nick went on to study Business Management and then on to heavy equipment sales. Nick has a true passion for equipment - he won’t hesitate to jump in the seat. Often you can find him behind the shop testing equipment and learning the features and benefits of our product lines. “Nick has genuine interest for equipment that is obvious when you spend time with him. He’s sincere and easy to be around,” says Ron Beauchamp, General Manager. “We want our customers to have someone who will be here long term and build relationships. Nick is a great fit for the UP.” During his off time in the winter, Nick enjoys snowmobiling and trail grooming for the local snowmobile club. In the summer, he enjoys spending time being on the lake, camping, and working his family farm. Nick genuinely enjoys being in this industry and looks forward to assisting you with your new and used equipment needs.

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Woodland Equipment Launches New Website

Woodland Equipment of Iron River, Michigan, is proud to release its new website, created by LumbermenOnline.com, the sister company of Lumbermen’s Equipment Digset. The new website is built to accommodate today’s audience with a clean, mobile first design that adjusts to your device. So now, whether you’re at a desktop, on a tablet, or using your phone – our website will adjust to you. With the recent additions of the Tigercat and Kelsa product lines, our portfolio of forestry solutions has expanded. Our website is refreshed with a look and navigation that helps make it easier for you to get to the information you want as quickly as possible. Visit WoodlandEquipment.com, to browse our forestry product lines, shop our used inventory, learn more about our 43 year history of innovation and customer focus, and discover why we’re the preferred cut-to-length experts. Our goal is to help you find solutions that maximize your productivity and minimize your downtime.

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The Tigercat Generation

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A Customer's Perspective

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Woodland's Innovative History

Commitment to Innovation and Quality shared by Woodland Equipment...

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